Welcome Kauffman FASTTRAC Cohort!
If you're interested in doing your own thing the right way check it out here. Kauffman FASTTRAC.
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If you're interested in the VIBE project check it out here . Probably best if you live in the Seattle area and you need to be a student at UW Tacoma. A great school, a great community.
What follows is Dave and my take on podcasting- this is the basics, we can discuss at length many more things about Pod-casting in excruciating detail.
Here are the notes from the podcast.
Recently I have been invited to participate in the Kauffman Foundations FastTrac for the Veteran Entrepreneur. One of the conversations that my Cohort was discussing was advertising and we happened upon the topic of Podcasting. Because of my involvement an in FastTrac and because of Dave and my experience with podcasting we offered to produce a podcast about Podcasting.
A couple of notable things about this podcast:
1) You will note that this podcast is slightly more direct than the typical “Renaissance man 24 “podcast. I dare say this podcast has a purpose beyond sheer enjoyment for Dave and I. You can hear more directed purpose podcasts at Tripready.org and Defensesecurity.org as well as HomeReady.org. We put a lot of time and energy in staying “on topic” with those podcasts and they likely reflect more of what someone might want to do to create “content” specifically for a service or a product that you’re building a brand around.
2) Content is content- which means, even if you feel like you’ve produced junk, someone will listen to it. One great example is the “nerdist” podcast. Which is one of my personal inspirations to get into podcasting. Another one would be TBTL with Luke Burbank. You’ll notice that both of those podcasts have significant followings and the early days were pretty sparse.
Item number 1.
Equipment. I get asked about equipment a lot. I’ll just tell you that Dave and my early podcasts were done with equipment that we acquired in the late 90s. It worked fine.
USB interface: - slightly bigger than you think you’ll need.
Zoom products – Tascam Products – Other Products
Digital PCM recorders. – Advantages and Limitations
Mics – USB mics. XLR mics
Cords – USB – XLR
Mic Stand – Things hitting the table. Or bumping the mics.
Your computer- Basically if you have a computer that will run Got To meeting- it will run a basic DAW.
Item number 2. Software - DAW
Item number 3 – Distribution
1) Website – pretty much essential
2) Hover – Square space.
4) XBOX Music
6) RSS feeds –
7) Other podcasting distribution tools
8) See Reddit.com/r/Podcasting for interaction with the podcasting community.
Item number 4 – Basic Tele-media Production concepts.
1) Stages of production
c. Post Production
2) Sound Isolation
3) Levels – unbelievably hard to get it just right. – Just roll with it.
4) Double Ender- the best old school way – sync procedure.
5) Intro- content – outro
6) Channel Separation – necessary for the audiophile but not really that necessary.
7) Skype integration – Loop back feature- (hardware vs Software)
Item number 5 – Business concepts for podcasts as a product
2) Premium content
3) Free – with the hook
4) Expert opinion
5) Press contact area.
Item number 6 - Personality
1) People will listen even if you’re only slightly talented.
2) Have an opinion – you’re human
3) Your life experience counts.
Item number 7 – Copyright Law
1) Once you get more than a few thousand listeners then get a lawyer and buy rights to music.
2) Fair use law applies to Podcasters. If you’re using someone’s music, regardless if you credit their music, which you should do, if you provide commentary over the music about the music, then it becomes critique and is considered “Fair use”. _ I’m not a lawyer.
Item number 8 – if you’re not having fun then there is no point to it. People will feel it. And no one wants to listen to your crappy podcast if you don’t want to be there.